Who We Are
As an established full service product management company, Victradco Ltd. has the capabilities to fulfill your creative needs. With over 50 years of experience in Asia in helping our customers fulfill their projects, our team of experienced Sales and Merchandisers are ready to make yours a reality.We have a complete resource list of materials such as wood, glass, metal, ceramic, resin, and others. And we can provide a complete package from conceptualization to illustrations, sculpting to sampling, manufacturing to inspection. Please look for us to complete your sourcing needs.
Victradco Ltd. was established by our founder, Mr. Po Shin Chang, in March of 1967. At that time, the world was ripe for introducing Made in Taiwan products and therefore Mr. Chang took this opportunity, coming straight out of graduate school, and began Victradco out of a rented warehouse space. From this location, Victradco began to grow in the general gift and home decor industry.As business grew in dollar amount, capital was increased several times in 1967, 1980, and again in 1982. Mr. Chang had invested the profits back into the company to later increase its capital. In 1992, he became chairman of the company.At the peak of Victradco’s success, Victradco had employed well over 200 members while sales volume grew and grew. In 1994, the company began in intensive program to computerize its workplace to increase employees’ performance and efficiency.
In order to expand its business, Victradco invested and opened up liaison offices throughout South East Asia. The reason behind this expansion was to utilize all the available resources in the surrounding Asian countries as well as helping manufactures bring their standards to a higher level.Along with this expansion, Victradco also increased their in-house art department from just a few illustrators and sculptors to over 25 artists. Their main job was to assist Victradco’s clients with the conceptualization as well as the realization of flat art into the three dimensional world.At the same time, Victradco began to introduce Taiwan to the world of fine collectibles and musical gifts through a gift boutique called Victoria Giftique. Besides the main store, Victoria Giftique was also located in many of the country’s leading department stores such as Sogo and Takashimaya.Victradco also began to invest in and develop a new line of in-house golf equipment with our brand name IGUANA™. Besides using graphite shafts and titanium club heads, IGUANA™ was the first to introduce the material Beta Titanium into the domestic golf industry in 1998. With the Beta-Ti clubs, IGUANA™ was also the first to introduce the deep cavity-back design later imitated by the competition.
In 1997, Victradco extended its reach into South East Asia as an entity to help with the transactions of TECO air-conditioners as well as Gold Elephant 525R Polish Cement.In March of 1999, Victradco continued its reach into China with yet another location. This continuous expansion had enhanced Victradco in sourcing and supporting their product development and control. Through this expansion, Victradco developed a very strong background in a variety of materials including porcelain, poly resin, glass, wood, and metals/antimony, just to name a few. Victradco believes that in order to provide the best services in the industry, we must be sensitive to the current market trends and to always be ahead of the competition.To further diversify our reach into the consumer market, Victradco invested into and later became owner of a well known Japanese furniture supplier in 2003.Emblaze Enterprise was established in 1982 and mainly exported furniture items for both home and office. With our involvement in the company, Emblaze was later able to expand into the decorations and sundries as well as import products from Japan back to Taiwan. To further enhance Emblaze’s customer support, Victradco absorbed the company to further utilize and expand its customer service in 2019. Currently we provide our services as OEM and ODM and co-operative products to our customers throughout Japan via customers such as Franc Franc, Kokuyo, Itoki, BALS, Asplund, MCLiving, etc.
With the recent fluctuations in the export gift and manufacturing industry and with the decline in consumer spending in home accents and decorations, Victradco looked deeper into expanding the domestic market in Taiwan, namely the sport and recreational lifestyle market.After a corporate restructure and downsizing in 2008, Victradco introduced to the domestic market a cycling apparel line from New Zealand called Solo Cycle Wear in 2009. This classiqué cycle wear jersey line introduced cycling fashion to the domestic consumers. And with this, Victradco is still continuing to look for new and exciting brands that can be an addition to this new direction.In 2011, Victradco introduced yet another sports and recreational line to the Taiwan market. C3fit compression wear from Goldwin of Japan is a professional grade quality apparel for the active person in all. This line of compression wear takes into consideration scientific formulas to provide the best compression and recovery solutions for the athlete.In 2015, internationally renowned professional ski wear brand, GOLDWIN Ski, was added to our portfolio of professional athletic wear. GOLDWIN Ski brings to Taiwan ski wear using technological advanced materials such as Kodenshi down and fabrics.
Other entities in the business group include :
Emblaze Enterprize ( merged into Victradco Ltd in 2019. )
Exporter and OEM/ODM of high quality home and office furnishings for the Japanese Market. Customers include: BALS(Francfranc)、ADAL、イトーキ、コクヨ、Asplund、Nafco、MCLiving、ニトリ
Hong Tai Investment Company
Primarily in stock trading and venture capitals.
Robina Finance and Leasing Corporation (robina.com.tw)
One of the first leasing companies operating in Taiwan to provide services in the business community and in 2012, a branch office in Kunshan, China.
Yun San Corporation (yunsancorp.com)
Importer and distributor of high luxury fashion goods such as Cath Kidston, La Chemise Lacoste, Marlboro Classic, Ted Baker, Tory Burch, Vivienne Westwood, etc.